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Cargo-D launches new brand for charter train operations

24th July 2007

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New brand for charters strengthening its market position

Cargo-D today launched the new name for it's charter business, "Rail-Blue Charters".

The name complements the rolling stock period livery of rail blue and grey and also helps to create a brand and theme for the charter business.

Marketing Director Ingrid Sluis takes up the story:

"We wanted to create a name for the charter operation and wanted to link it to the passenger charter operation.

It has always been our intention to grow the business very slowly and carefully. After all, we have a rake of vehicles that we are bedding in and also trying to market carefully to the right market areas. It is imperative to us that the whole package is right and deliverable. We think that Rail-Blue will deliver just that".

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http://www.cargo-d.co.uk

© Rail-Blue Charters 2008